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Charities and the use of AI | |
Research published in the "Status of UK Fundraising: 2024 Benchmark Report" surveyed almost 850 professionals in the voluntary sector regarding their fundraising performance, income variations, and use of AI (artificial intelligence).
Key findings include:
- 42% of organisations using AI reported increased income, compared to 31% of those not using AI
- 57% of participants used AI, with 44% using it to create social media content
- Only 20% of AI users felt adequately resourced to explore AI, and just 12% said it was a priority for their organisation
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It's worth noting that only 5% of respondents had an AI policy in place, while 15% were in the process of developing one. This underscores the importance of AI policies in the voluntary sector, ensuring that AI is used responsibly and ethically. | | | |
Concerns about AI included misinformation (78%), data security (62%), reputational risk (59%), and bias (51%). Additionally, 27% of respondents were concerned about the impact of AI on job security. | |
Respondents suggested improving fundraising strategies through improved data management (60%), working with partners to reach new audiences (52%), multichannel communications (43%), and technology training (43%). | | | |
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James Cowper Kreston is a leading firm of accountants and business advisers, with offices across the South of England. We deliver focused, innovative advice to a diverse range of businesses and individuals helping our clients to maximise their potential.
If you would like to discuss this topic further, then please contact a member of our Charities team at James Cowper Kreston.
Kind regards Darren O'Connor | Partner T: +44 (0)7990 525362 | E: DOconnor@jamescowper.co.uk | |
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The information in this newsletter must not be relied on as giving sufficient advice in any specific case. | | | |
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